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Elite basketball athlete in a training facility, representing SG Elite performance and NIL readiness

SG Elite

From First Rep

SG Elite
To First Brand Deal

One branded package that combines sports mental health and performance training, a maintained digital business brand presence, and Shilohs Group NIL representation. Two tracks. One relationship.

Two Tracks

One Package. Built for Your Stage.

Choose the track that fits your age and goals. Your date of birth on the application confirms eligibility.

What's Included

Built for Minor Athletes and Caregivers

Everything a young athlete needs to train the mind, build a brand, and stay compliant before college or their eighteenth birthday.

Foundations combines mental performance coaching, a maintained digital brand presence, and NIL representation with caregiver consent and revenue controls built in from day one.

Pricing

$19.99

/ month

Or $215.89 billed annually

Diverse young basketball athletes in SG Elite Foundations training

A caregiver must review and consent before enrollment is complete. Deal revenue for minor athletes is routed through caregiver-controlled arrangements pending compliance and legal review.

Package Includes

  • Mental Health & Performance

    Virtual and in-person sessions with a certified mental performance coach, plus a licensed mental health referral network and caregiver resources.

  • Digital Brand Presence

    A maintained digital profile built around NIL status and athletic journey, updated as your season progresses.

  • CEO-of-Your-Brand Mentorship

    Discipline, life skills, and personal brand fundamentals coaching that prepares you for long-term success.

  • Minor NIL Compliance

    Guidance aligned to your state, school, and conference rules for minor athletes.

  • Brand Deals & Contracts

    Brand deal sourcing and contract review with revenue routed through caregiver-controlled arrangements.

  • Education Hub Access

    Includes Mental Performance Basics and NIL & Trusts for Minor Athletes modules for athletes and caregivers.

FAQ

Common Questions

What happens when my athlete turns 18?

Foundations athletes transition to SG Elite Pro with a welcome onboarding call, SGSuperFans activation, and continuity for the digital brand presence already built.

Who controls the money for minor athletes?

For Foundations, caregivers control billing and any routed deal revenue pending compliance and legal review. No monetization account is created for the athlete on SGSuperFans.

Does SG Elite replace my current agent?

No. SG Elite complements your existing agent or advisor. We add mental performance coaching, maintained brand presence, and NIL infrastructure.

What is the compliance review process?

Our team reviews school, conference, and state NIL requirements for each athlete before deal work begins. Foundations applications require recorded caregiver consent.

Is mental performance coaching the same as therapy?

No. Coaching focuses on performance preparation and life skills. Clinical mental health needs are referred to licensed providers in our network. This is not emergency care.

Athlete and advisor discussing SG Elite enrollment options

Questions

Questions Before You Apply?

Our team can walk you through Foundations vs Pro and what enrollment looks like for your family.